OoOtie

OoOtie is an online boutique that sells formal, novelty and custom made bow ties. They came to Viewpoint Creative looking for a complete brand overhaul. I art directed, photographed and designed hundreds assets for their new look. I shot both photos and video on 10+ productions over the course of a year.

OoOtie is an online boutique that sells formal, novelty and custom made bow ties. They came to Viewpoint Creative looking for a complete brand overhaul. I art directed, photographed and designed hundreds assets for their new look. I shot both photos and video on 10+ productions over the course of a year.

Slick Rebrand

Slick Rebrand

In addition to all of the video and photo work, I also had a hand in the OoOtie rebrand. I created the brand style guide which is filled with my photography and design work.

In addition to all of the video and photo work, I also had a hand in the OoOtie rebrand. I created the brand style guide which is filled with my photography and design work.

Creating social content for OoOtie was an awesome experience. We were free to make anything we wanted, so we chose to go with bold colors and practical set designs that related to the bow tie patterns.

Creating social content for OoOtie was an awesome experience. We were free to make anything we wanted, so we chose to go with bold colors and practical set designs that related to the bow tie patterns.